Student Work

With this assignment, students were instructed to design a print advertisement featuring three products from a singular brand. The goal was to link the items together while also keeping each design for each product unique. I chose Hubba Bubba chewing gum as my product with three different flavors. I linked the three print ads together using the same font, placement of the products’ logo in the bottom right, similar background gradients, as well as a saturated color palette. Chewing gum is meant to be used by people of all ages and backgrounds, so I wanted the advertisements to appeal to anyone, focusing on invoking the sensation and taste of the product: popping pink bubbles with the classic chewing gum, the fruity flavors of the strawberry and watermelon, and the electrifying taste of sour blue raspberry.